客户参与、依赖与忠诚:中国客户在多触点服务接触中的实证研究
Customer engagement, dependence and loyalty: An empirical study of Chinese customers in multitouch service encounters
Technological Forecasting and Social Change · 2023
被引 19
ABS 3
- Xin Chen
- Zhuxin Ye 通讯
- Shuojia Guo
- Jie Xiong
客户忠诚服务营销客户关系管理消费者行为