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看图?用视觉呈现理论

Get the picture? Using visuals to represent theory

Journal of the Academy of Marketing Science · 2023
被引 4
人大 AFT50ABS 4*

中文导读

提出一个五步迭代流程NETSA,帮助研究者用图形有效传达理论核心,适合需要提升理论可视化能力的学者。

Abstract

Abstract Visualization can assist the process of narrating theory. Although most researchers realize the benefit of figures to efficiently and effectively convey the essence of a theory, many lack the visual grammar and tools to create those figures. This editorial presents a five-step iterative process, NETSA, to assist the process of theory visualization.

可视化计算机科学人机交互人工智能语言学