News credibility and the quest for clicks
研究媒体为追求利润而操纵信息以增加点击量的行为，发现降低信息获取成本反而可能加剧信息扭曲，损害公众和媒体自身利益。
We examine a model of dynamic communication by a media outlet. In each period, the uninformed public can consult the outlet’s report at a cost. The outlet, which is primarily driven by profit maximization, has an incentive to induce uncertainty in order to encourage future consultation and thereby generate revenue. In an intermediate cost range, the public and the outlet may be worse off with a cheaper cost of access since it leads the outlet to distort information more, by making the public’s future consultation decision more responsive to the current report.