The Influence of Source Credibility and Inspiration on Tourists’ Travel Planning Through Travel Vlogs
研究基于认知情绪理论和来源可信度模型，调查了越南423名在线游客观看旅行视频博客后，博主可信度特征如何通过灵感影响旅行规划行为，发现吸引力对灵感影响最大，灵感在真诚与规划行为间起部分中介作用。
This study investigated the effects of viewing travel vlog experiences on online tourists’ travel planning behavior. Based on integrating cognitive emotion theory (CET) and the source credibility model (SCM), this study illuminates the mechanics of inspiration formation and its mediation role between credible vlogger characteristics and travel planning behavior. The study surveyed 423 online tourists in Vietnam who use travel vlogs to plan their travels. The study found that sincerity, professionalism, and attraction all positively affect inspiration, but attraction had the biggest effect. Inspiration partially mediated the relationship between sincerity and travel planning behavior, while the influence of professionalism and attraction on travel planning behavior was fully mediated by inspiration. The study suggests that travel vloggers need to create products that clearly portray their ethos and can connect emotionally with online tourists. Hospitality and tourism businesses should collaborate with travel vloggers to enhance their brand image.