学者如何产生伟大的研究想法?来自创意实践中的灵感

How can academics generate great research ideas? Inspiration from ideation practice

International Journal of Research in Marketing · 2023
被引 18
ABS 4

中文导读

借鉴企业创意实践,从创意来源、范围、分享和选择四方面启发学者自我反思,并给出具体改进方法,包括如何利用AI辅助研究创意。

Abstract

How can academic scholars come up with great ideas, such that their research becomes even more important, relevant, and interesting? Based on ideation practices of sophisticated companies, this paper triggers academic researchers to self-reflect on: (1) the source used for ideation, (2) the scope applied to ideation, (3) the sharing of ideas during ideation, and (4) the selection of ideas. The paper also offers concrete improvements researchers can implement in their ideation practices on ideation processes, tools, and methods along three ideation phases: domain exploration, domain immersion, and research project design. It reviews recent advances in AI and how researchers can leverage AI in their research ideation. The paper aims to stimulate more research on (academic) research ideation (i.e., “more research on research”) and advances a research agenda.

学术研究创意方法跨学科人工智能