超越匹配（不匹配）：基于销售人员自我构念提升销售绩效
Going beyond fit (misfit): Enhancing sales performance based on salespeople's self-construal
Industrial Marketing Management · 2023
被引 8
ABS 3
- Zhimei Zang 通讯
- Xiaoyan Wang
- Yi Zheng
- Douglas B. Grisaffe
- Fred Miao
销售管理消费者行为自我构念营销心理学