How do stakeholder groups make sense of sustainability: Analysing differences in the complexity of their cognitive frames
研究了企业、政府、非政府组织和教育四个利益相关者群体在可持续性认知框架上的复杂性差异,发现群体间存在显著差异,这有助于解释利益相关者参与和沟通中的宏观问题。
Abstract Characterizing major sustainability issues as ‘grand challenges’ has led to a call for collaboration among heterogeneous stakeholder groups, not least in multi‐stakeholder initiatives (MSIs). Research into MSIs has made substantial progress in understanding their workings; yet, it is still criticized for remaining undertheorized, echoing a criticism of management studies generally as paying insufficient attention to the micro–macro divide. Hence, we examined differences between stakeholder groups in the complexity of their cognitive frames on the topic of sustainability. We analysed 265 cognitive frames across four stakeholder groups (business, government, NGO, education). Analysing these frames in terms of the two dimensions of cognitive complexity—differentiation and integration—we found statistically significant differences in frame complexity between stakeholder groups. These micro‐level cognitive differences can explain macro‐level problems in stakeholder engagement and communication. Hence, we conclude by discussing the implications of our findings for the enhancement of the effectiveness of MSIs.