精湛的学术能力与有影响力的B2B营销理论的发展:谢尔比·D·亨特博士的贡献
Masterful scholarly competences and the development of impactful B2B marketing theory: Contributions of Dr. Shelby D. Hunt
Industrial Marketing Management · 2023
被引 4
ABS 3
- George D. Deitz 通讯
- J. D. L. Hansen
- Joseph D. Fox
- Robert M. Morgan
营销学B2B营销学术贡献理论发展