生动的酒店照片何时有效?资源稀缺与品牌等级的调节作用
When are vivid hotel photos effective? The moderating effects of resource scarcity and brand level
International Journal of Hospitality Management · 2023
被引 15
ABS 3
- Heewon Kim
- YooHee Hwang
- Jaehee Gim 通讯
- Yuqiao Cheng
酒店管理广告营销消费者行为品牌管理