为人、地球和利润构建绿色创新网络:一种多层次、多价值的方法

Building green innovation networks for people, planet, and profit: A multi-level, multi-value approach

Industrial Marketing Management · 2023
被引 23
ABS 3

中文导读

这篇概念性论文探讨企业如何在追求利润的同时兼顾社会和环境的贡献,提出构建支持绿色转型的多层次B2B网络模型,并识别出四个关键成功因素,帮助企业实现多价值收益。

Abstract

In this conceptual paper we explore the problem of how firms balance profit considerations against their contribution to society and the environmental. We theorize how firms build networks that support green transition, enabling them to reconfigure processes that match sustainability goals and maintain profitable. We explore how building networks for green transition supports firms' transition to more sustainable approaches that support the adoption of, and transition to, green strategies. We extend current theorization of how firms build multi-level B2B networks that support green transition that benefits society and the environment. We suggest three propositions that support the development of a multi-level, multi-value model for building green innovation networks. We identify four critical success factors - embedding technological diversity, developing knowledge sharing mechanisms, embracing open innovation strategies, overcoming resistance to change, − that support this process and help firms overcome value creation frictions and deliver multi-value benefits to society (people) and the environment (planet), whilst enabling firms to make a profit. Our conclusion outlines our contribution and highlights areas for future research.

绿色创新企业网络可持续发展知识管理B2B网络