Field Experimental Evidence on the Effect of Pricing on Residential Electricity Conservation
通过德州280户家庭的两年实地实验，发现关键峰时定价在最热天高峰时段减少14%用电，其中74%来自空调调节，并验证了夜间低价对电动汽车充电的引导作用。
This study examines how electric utilities and regulators can encourage residential consumers to conserve electricity during the hottest summer days and shift electricity load from the day to off-peak, nighttime hours. We analyze a two-year field experiment involving 280 Texas households that explores approaches to conservation and load-shifting to enable emission reductions and reduce generation costs. Our critical peak pricing intervention reduces electricity consumption by 14% on the peak hours of the hottest days, leading to greenhouse gas emission reductions of about 16%. A key contribution of this study is the use of high-frequency appliance-level data. We show that 74% of the critical peak response is from reducing air conditioning. In a complementary nighttime pilot program, consumers respond strongly to lower prices by programming the timing of electric vehicle charging. Our work highlights how automation can influence the consumer tradeoffs relating to effort costs, discomfort, monetary incentives, and warm glow. This paper was accepted by Rajesh Chandy, Special Section of Management Science on Business and Climate Change. Supplemental Material: The data and online appendices are available at https://doi.org/10.1287/mnsc.2020.02074 .