揭示消费者品牌参与、体验与关系质量对豪华酒店品牌的动态影响:品牌声誉的调节作用

Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands: Moderating investigation of brand reputation

International Journal of Hospitality Management · 2023
被引 50
ABS 3
品牌管理消费者行为酒店营销服务营销