双渠道供应链中直播销售的溢出效应
Spillover effects of live streaming selling in a dual-channel supply chain
Transportation Research Part E Logistics and Transportation Review · 2023
被引 79 · 同刊同年前 6%
ABS 3
- Wenting Yang
- Kannan Govindan
- Jiantong Zhang 通讯
供应链管理直播电商双渠道溢出效应市场营销