增强现实在塑造奢侈品购买意愿和口碑中的作用
The role of augmented reality in shaping purchase intentions and WOM for luxury products
JOURNAL OF BUSINESS RESEARCH · 2023
被引 58
人大 A-ABS 3
- Darragi Nawres
- Nedra Bahri-Ammari
- Anish Yousaf
- Abhishek Mishra 通讯
市场营销消费者行为广告奢侈品管理人机交互