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虚拟协作技术与国际商业辅导:考察对营销策略和销售的影响

Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales

Marketing Science · 2023
被引 17
人大 AFT50UTD24ABS 4*

中文导读

研究了通过虚拟协作技术进行的国际商业辅导对新兴市场企业家营销策略和销售的影响。

Abstract

This paper studies the impact of international business coaching via virtual collaboration technology on the strategies and sales of emerging market entrepreneurs.

国际商务营销销售管理创业