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中小企业的区域多元化:动态模式与母国市场制度决定因素

SMEs' regional diversification: dynamic patterns and home market institutional determinants

International Marketing Review · 2023
被引 6
ABS 3

中文导读

研究了中小企业区域国际化的三种模式(区域内聚焦、晚期跨区域、早期跨区域),并发现母国市场制度影响这些模式的选择。

Abstract

Purpose The authors seek to advance the understanding of small- and medium-sized enterprise (SME) internationalization at the regional level and examine the role of home market institutions in this process. Design/methodology/approach The authors analyze hypotheses with data from SMEs in five country markets and from the Global Entrepreneurship Monitor. A cluster analysis establishes the regional diversification patterns (based on regional diversification scope, speed and rhythm) and a multinomial regression tests the effect of home market institutions on their adoption. Findings The results offer a refined picture of SME regional diversification by revealing three patterns: intra-regionally focused firms, late inter-region diversifiers and early inter-region diversifiers. They also suggest that the adoption of these patterns is determined by SMEs' home market institutions. Originality/value The authors develop a nuanced understanding of SME internationalization by building upon and expanding the regionalization rationale in the internationalization patterns literature. Additionally, the authors address the acknowledged, yet rarely investigated, country-level determinants of internationalization patterns.

中小企业国际化区域多元化制度经济学国际商务