Does Childhood Exposure to a Brand Improve Brand Name Recognition?
研究发现，童年接触的品牌（年龄习得效应）确实能更快被识别，但影响很小；品牌曝光频率和近期使用的影响更大，且年龄效应主要出现在不熟悉该品牌的人中。
The age-of-acquisition effect suggests that things learned early in life, including brand names, are recognized faster and more accurately. This study confirms this effect but cautions that the managerial impact of age of acquisition is small. Brand exposure frequency and usage recency have a far greater effect on recognition than age of acquisition. The strongest age-of-acquisition effect is observed among individuals who are unfamiliar with the brand, suggesting that repetition, such as in advertising, is necessary. Respondents were slower to identify brands released before they turned 15, indicating that memory-based processes occur for early-learned brands, whereas late-learned brands relied more on processes that were not memory based, such as guessing.