Consumer perceived risk of using autonomous retail technology
整合感知风险理论与动机-机会-能力框架，通过实地研究揭示消费者使用自主零售技术的多维风险特征及其对采纳的影响，并识别消费者创新性、自我效能和零售商可信度等缓解因素。
Recent technological advances have led to the emergence of autonomous consumer-facing retail technologies that perform mental and physical tasks on behalf of the consumer, such as artificial intelligence-enabled checkouts. However, despite substantial convenience benefits, consumers are reluctant to use these technologies, and empirical insights are lacking into the inhibitors of consumer adoption of autonomous retail technologies. Therefore, this research integrated consumer perceived risk theory and the motivation–opportunity–ability framework to develop and empirically test a model of consumer perceived risk of using autonomous retail technology (PR-ART). The findings of a field study revealed that the multidimensional and unique nature of consumer PR-ART is crucial in predicting consumer adoption. Furthermore, this research identified consumer-related (i.e., innovativeness, self-efficacy) and context-related (i.e., retailer trustworthiness) mitigators of PR-ART. These findings contribute to the research on consumer-facing technology and have important implications for retailers.