Let's go thrift shopping: Exploring circular business model innovation in fashion retail
研究通过合作开发并验证支持服装再利用的循环商业模式，发现消费者中心性驱动创新，物流服务加速该过程，为零售业向循环经济转型提供前瞻性指导。
The circular economy offers promising opportunities for the fashion industry to decouple revenue streams from resource use. To take advantage of these opportunities, this research study investigates circular business model innovation and advances knowledge on what drives such innovation and how this process can be accelerated. In a collaborative setting, we developed and validated a circular business model that supports clothing reuse. Inspired by design science and supported by business model theory, the research reveals that consumer centricity drives circular business model innovation, and logistics services act as a catalyst accelerating this process. These findings provide foresight to support retail transformation toward the circular economy. Thirteen business model-oriented propositions are put forward to elaborate theory.