Autonomy, Power and the Special Case of Scarcity: Consumer Adoption of Highly Autonomous Artificial Intelligence
研究了在线购物中，高度自主AI（能自动执行任务）会降低消费者采纳意愿，因为消费者感到权力被削弱；但在稀缺情境（如商品快速售罄）下，这种负面效应会减弱。
Abstract Unlike previous generations of artificial intelligence (AI), AI assistants today can autonomously perform actions without human input or intervention. Several studies have proposed but not tested the notion that increased levels of AI autonomy may ultimately conflict with consumers’ fundamental need for autonomy themselves. Across five experiments ( N = 1981), including representative samples and pre‐registered hypotheses, we investigate consumer responses to high (vs. low) AI autonomy in the context of online shopping. The results show a pronounced negative effect of high AI autonomy on consumers’ adoption intentions – an effect mediated by consumers’ relative state of powerlessness in the presence of high AI autonomy. However, when consumers face situations characterized by scarcity, such as when preferred options are being sold out rapidly (e.g. Black Friday), the aversive aspects of high (vs. low) AI autonomy are attenuated. Together, these findings offer novel insights regarding whether, when and why consumers are willing to adopt high (vs. low)‐autonomy AI assistants in online shopping settings.