Founder-CEO Extraversion and Sustainability Orientation in Initial Coin Offerings
研究了首次代币发行（ICO）中创始人CEO的外向性人格如何影响其可持续性导向，发现外向性对可持续承诺有显著解释力，且监管变化和社会压力会调节这一关系，外向性还影响ICO的成功。
This study contributes to sustainable entrepreneurship by examining the influence of entrepreneur personality on sustainability orientation in a digital finance market context. Extraverted entrepreneurs exhibit strong social connectivity. Consistent with the upper echelons theory, we show that extraversion has significant explanatory power for commitment to a sustainability agenda in initial coin offerings (ICOs). Drawing on institutional difference theory, we find that regulatory change and social pressure moderate the relationship between the extraversion of ICO entrepreneurs and sustainability orientation. Importantly, extraversion plays a significant role in an ICO’s success. Our study highlights the impact of entrepreneur personality traits on driving sustainability efforts and fundraising success.