地位威胁对跨领域自我提升产品偏好的影响:权衡信念的调节作用

Effect of status threat on preference for cross-domain self-improvement products: The moderation of trade-off beliefs

JOURNAL OF BUSINESS RESEARCH · 2023
被引 19
人大 A-ABS 3
消费者行为社会心理学市场营销自我提升