未来商店:通过感官元素、个性化氛围和人际互动吸引顾客
The store of the future: Engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Journal of Retailing · 2023
被引 46
ABS 4
- Courtney Szocs 通讯
- Yeseul Kim
- Mikyoung Lim
- Christian Arroyo Mera
- Dipayan Biswas 通讯
零售管理消费者行为营销策略感官营销