默认选项与需要付出努力的任务

Defaults and effortful tasks

Experimental Economics · 2023
被引 5
人大 A-ABS 3

中文导读

通过两项实地实验,研究了默认选项(如改为“选择退出”方式)在需要大量努力才能完成目标结果(如通过考试)时的效果,发现默认选项能增加任务参与,但对努力密集型结果的影响有限且因人而异。

Abstract

Abstract Nothing is known about the effectiveness of defaults when moving the target outcomes requires substantial effort. We conduct two field experiments to investigate how defaults fare in such situations: we change the university exam sign-up procedure in two study programs to “opt-out” (a) for a single exam, and (b) for many exams. Both interventions increase task uptake (exam sign-up). Concerning the outcomes which require effort, we find no effects for many exams. For a single exam, the opt-out increases task completion (exam participation) in the study program where the default arguably entails stronger endorsement. Within this program, the effects on successful task completion (exam passing) are heterogeneous: treated students who in the past were willing to communicate with the university (responsive individuals) invest more effort into exam preparation and are more likely to pass the exam than their control counterparts.For non-responsive individuals, we find increased sign-ups but no effects on the target outcomes. Defaults can thus be effective and may be an attractive policy option even when the target outcome requires substantial effort provision. It is, however crucial that the interventions target the appropriate individuals.

默认选项努力型任务考试注册任务完成率