中超联赛转播需求:转播商比赛选择与电视收视率分析

Demand for Chinese Super League Broadcast: An Analysis of Broadcasters’ Match Selection and TV Ratings

European Sport Management Quarterly · 2023
被引 6
ABS 3

中文导读

研究了影响转播商选择中超比赛以及观众收看直播的因素,对体育媒体和足球管理有参考价值。

Abstract

Research question The purpose of this paper is to examine the factors affecting broadcasters’ choice of matches and audience viewership of live Chinese Super League (CSL) matches.

体育经济学媒体经济学中国足球观众测量