Demand for Chinese Super League Broadcast: An Analysis of Broadcasters’ Match Selection and TV Ratings
研究了影响转播商选择中超比赛以及观众收看直播的因素,对体育媒体和足球管理有参考价值。
Research question The purpose of this paper is to examine the factors affecting broadcasters’ choice of matches and audience viewership of live Chinese Super League (CSL) matches.