Stayin’ alive? Reflections on navigating digital dependency
通过三位作者的自我反思，探讨数字技术如何导致人类心理麻木，并揭示社交媒体成瘾源于存在性不安全感，呼吁营销学者批判数字技术对脆弱性的利用。
Digital technologies are pervasive and ensnaring, resulting in widespread dependence of their varying forms and functions. In this commentary we reflect on the effects of our own digital dependencies, noticing how as digital technologies edge toward higher degrees of sentience, we humans are becoming psychically deadened, ever reliant on such technologies to support our fractured selves. Providing three intimate introspective accounts, we foreground emergent themes related to aliveness and addiction, illustrating how social media tendencies are rooted in existential insecurities stemming from psychic difficulties and traumas. We encourage marketing theorists to critically interrogate how digital technologies, and in particular social networking sites, exploit our vulnerabilities to propagate an addictive logic toward aims of capital accumulation.