Emergence of Social Robot Technology and Its Friction-Free Diffusion in Society: From Engineering Aesthetics and Compatibility Perspective
研究了美学和兼容性如何影响人们使用社交机器人的意愿，基于技术接受模型、计划行为理论和创新扩散理论，对372名受访者进行实证分析。
A social robot utilizes artificial intelligence (AI) technology to engage and interact with humans and several studies have explored the various functionalities of social robots. However, limited research has been conducted on how factors such as aesthetics and compatibility can influence individuals' intention to use social robots. Consequently, the aim of this research study is to address this gap and provide insights in this area. The study adopts the technology acceptance model, theory of planned behavior, and innovation diffusion theory to investigate the cognitive and psychological factors that impact an individual's intention to use social robots. The study uses self-efficacy, and innovativeness as the predictors of compatibility. Also, the study uses personal norms, and social norms as predictors of aesthetics. Taking account of theories and current literature, we developed a conceptual model and validated it using the partial least squares structural equation modeling technique with 372 respondents. The study found that compatibility and aesthetics are important factors impacting individuals’ intentions to use social robots.