打还是不打？存在平台自有品牌时的产品引入与渠道选择
To fight or not? product introduction and channel selection in the presence of a platform’s private label
Transportation Research Part E Logistics and Transportation Review · 2023
被引 45
ABS 3
- Yongjian Li 通讯
- Mingsen Chu
- Xuanming Bai
平台经济渠道管理自有品牌产品引入竞争策略