Are rural firms left behind? Firm location and perceived job attractiveness of high-skilled workers
通过离散选择实验，研究了企业位于农村或城市对大学生及毕业生感知工作吸引力的影响，发现农村企业的工作机会普遍被认为吸引力较低，尤其对城市出身者和单身人士影响更大。
Abstract We conduct a discrete choice experiment to investigate how the location of a firm in a rural or urban region affects the perceived job attractiveness for university students and graduates and, therewith, contributes to the rural–urban divide. We characterize the attractiveness of a location based on several dimensions (social life, public infrastructure and connectivity) and vary job design and contractual characteristics of the job. We find that job offers from companies in rural areas are generally considered less attractive, regardless of the attractiveness of the region. The negative perception is particularly pronounced among persons of urban origin and singles. In contrast, for individuals with partners and kids this preference is less pronounced. High-skilled individuals who originate from rural areas have no specific regional preference at all.