管理自由裁量权与适应性销售:销售人员感知控制和工作中心性的重要作用

Managerial latitude and adaptive selling: Important roles of salesperson perceived control and work centrality

JOURNAL OF BUSINESS RESEARCH · 2023
被引 15
人大 A-ABS 3

中文导读

基于资源保存理论,研究了管理自由裁量权对销售人员适应性销售行为的正向影响,发现感知控制起中介作用,工作中心性调节这一关系。

Abstract

Based on the Conservation of Resources theory, we propose a positive relationship between managerial latitude and salespeople’s adaptive-selling behavior. We also propose salesperson perceived control as a relevant mediator and salesperson work centrality as an important boundary condition. Using time-lagged (three rounds, two months apart) data from 321 sales manager-employee dyads, the present work shows that managerial latitude positively influences adaptive selling, both directly and indirectly, via salesperson perceived control. Furthermore, our findings demonstrate that salesperson work centrality functions as a moderator of the direct association between managerial latitude and perceived control, as well as in the indirect link between managerial latitude and adaptive selling. The present study carries several important practical implications for organizations operating in different service and manufacturing sectors.

销售管理组织行为学人力资源管理市场营销