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当多主体价格传递质量信号时,商家能否从(类似亚马逊的)平台进入中获益?

Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality?

Marketing Science · 2023
被引 17
人大 AFT50UTD24ABS 4*

中文导读

研究发现商家不必担心平台进入,因为平台可以通过解决消费者的质量不确定性来提高商家利润。

Abstract

Merchants need not fear platform entry because that can raise merchants’ profits by resolving quality uncertainty for consumers.

平台经济信号传递质量不确定性产业组织