旅游乡村目的地恢复能力:量表开发与验证

Tourist Rural Destination Restorative Capacity: Scale Development and Validation

Journal of Travel Research · 2023
被引 17
ABS 4

中文导读

开发并验证了一个五维度量表来衡量旅游乡村目的地的恢复能力,发现其直接影响游客的恢复效果,为目的地管理者提升吸引力提供了工具。

Abstract

This study developed and validated a five-dimension scale of tourist rural destination restorative capacity. Following the scale development procedure recommended by Churchill, the present study validated that such capacity comprises the dimensions of fascination, compatibility, extent, being away, and life atmosphere. The results showed that restorative capacity directly affects restorative outcomes for tourists. This study contributes to the scarce literature on the issue of interest and provides an important index that destination managers can use to improve the restorative capacity of their vacation sites and promote the image of these attractions among travelers.

旅游管理乡村旅游目的地营销量表开发