Four Forms That Fit Most Organizations
提出四种组织形态——个人企业、程序机器、专业组装和项目先锋，各有其管理和战略方式，帮助管理者理解组织差异并定制设计。
Organizations dominate our lives, yet how well do we really understand them, and their differences? To get past the one-size-fits-all notion of organization design, this article presents four forms of organizations—the personal enterprise, the programmed machine, the professional assembly, and the project pioneer—each with its own way of managing and crafting strategy. Many organizations come remarkably close to one of these forms, while others can be understood as hybrids of them. Nevertheless, since organizations are made up of people, every one of us different, every single organization structure must be customized through a process of design doing.