How social media fatigue feigning and altering emotion discourage the use of social media
将社交媒体疲劳拆解为疲惫和失去兴趣两个维度，引入情绪劳动理论，通过调查364名用户发现，展示规则影响深层和表面表演策略，进而导致不同类型的疲劳，最终影响用户停止使用社交媒体的意愿。
Purpose Social media fatigue (SMF) has been widely recognized; however, previous studies have included various concepts into a single fatigue construct. Fatigue has typically been explored from the stressor-strain-outcome (SSO) or stimulus-organism-response (SOR) perspectives. To further investigate SMF, the authors split it into the two constructs of exhaustion and disinterest. Furthermore, the authors introduced the concept of emotional labor and identified rules that may affect surface and deep acting strategies. Design/methodology/approach The authors designed and conducted a survey to collect data from social networking platform users. Findings Results from 364 users of social networking platforms supported most of the authors' hypotheses. First, most of the display rules affect the choice of deep or surface acting. Second, both types of acting lead to exhaustion, but only surface acting leads to disinterest. Third, discontinuance intention is affected by both types of fatigue. Originality/value This study contributes to SMF research by adding more antecedents (deep and surface acting) based on the emotional labor perspective and showing the impacts of communication rules on emotional labor. In addition, this study also distinguishes disinterest-style fatigue from exhaustion.