真实性与可爱性的双重透镜:文化熟悉度对消费者对民族食品反应的影响
The dual lens of authenticity and likability: The effect of cultural familiarity on consumer responses to ethnic foods
International Journal of Hospitality Management · 2023
被引 21
ABS 3
- Haerang Jin
- Johye Hwang 通讯
消费者行为跨文化营销食品营销社会心理学