成功实施客户关系管理：一种组态视角
Implementing customer relationship management successfully: A configurational perspective
Technological Forecasting and Social Change · 2023
被引 12
ABS 3
- Björn Sven Ivens
- Kati Kasper-Brauer
- Alexander Leischnig 通讯
- Sabrina C. Thornton
客户关系管理营销管理企业战略信息技术管理