双赢局面：通过游戏化让企业主参与企业社会责任来提升共享经济平台品牌资产

A win-win situation: Enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification

• Setareh Alibakhshi
• Nader Seyyedamiri 通讯
• Alireza Nazarian
• Peter Atkinson