Empowering AI Companions for Enhanced Relationship Marketing
分析了嵌入人工共情的AI伴侣如何创造和传递客户价值，指出纯功能或纯情感能力会导致用户兴趣随时间下降，并提出设计混合能力的AI伴侣以解决恐怖谷问题。
Embedded with artificial empathy, artificial intelligence (AI) companions (ACs) can create, communicate, and deliver value to customers. This article analyzes current and emerging ACs in order to explore AI’s role in transforming customer journeys and establishing long-lasting customer relationships. It also identifies existing business challenges in developing user-AI companionship and offers a remedial strategy matrix. Purely functional or emotional capabilities lead to interest in the companion plummeting with time. The findings reveal the need to design holistic ACs with a hybrid of functional, emotional, and conversational capabilities to mitigate the uncanny valley problem.