驾驭双刃剑:高管傲慢对客户获取与保留的影响
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention
International Journal of Research in Marketing · 2023
被引 3
ABS 4
- Flora F. Gu 通讯
- Fine F. Leung
- Danny T. Wang
- Yi Tang
高管行为市场营销客户关系管理产业组织