Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases
研究发现消费者认为产品尺寸减小比同等价格上涨更不公平，揭示了缩水式通胀的负面感知机制。
This research shows that consumers judge product downsizing to be more unfair than equivalent price increases.