品牌仇恨对负面消费者行为影响的实证检验：通过NeWOM强度，消费者个性是否重要？

An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter?

• Maleeha Shahid Sameeni
• Faisal Qadeer
• Wasim Ahmad · 兰卡斯特大学管理学院 通讯
• Raffaele Filieri