Digital Contact Tracing for Pandemic Response: The Roles of Cultural Worldviews and Technology Awareness
研究揭示美国公众对数字接触追踪技术采纳率低且不均的原因，发现文化世界观（如对集体责任和社会规范的态度）影响风险收益感知及信息解读，技术意识可能加剧而非纠正偏见，对政策制定和技术设计有启示。
Information technologies have been developed and used by government agencies and public authorities to address societal issues, but their effectiveness often hinges on public support and participation. This is evidenced in the use of digital contact tracing (DCT) technology to contain the spread of the coronavirus. Despite the efforts of public authorities and technology firms to develop and promote DCT, its adoption in the United States had been low and uneven. This research resolves the puzzle by showing that the public’s mixed views on DCT are caused by their cultural worldviews, which represent their values and attitudes toward collective responsibility in addressing personal needs as well as social hierarchies and established norms in regulating behaviors. These worldviews influence not only their perceptions of the risks and benefits of the technology but also how they interpret information about the technology. Being more aware of the technology may contribute to, rather than correct, the biases resulting from individuals’ prominent cultural worldviews. This research has practical implications for policymakers and technology developers, highlighting the importance of considering cultural worldviews in communication strategies and technology design. It offers a unique perspective on the interplay between worldviews, technology, and public perception, providing valuable insights for navigating the complex landscape of emerging technologies addressing diverse societal issues.