Exploring the Impact of Gamified Experiences on User Engagement in Fitness Apps: A GAMEFULQUEST Perspective
本研究基于GAMEFULQUEST问卷，调查240名健身应用用户，发现挑战、沉浸和社交互动显著提升参与度，而成就、竞争和指导影响不显著，为游戏设计师和研究者提供参考。
Integrating game elements into gaming-related applications has long been recognized as a powerful tool for enhancing user engagement and overall effectiveness. Despite the numerous studies examining the impact of gamification on engagement, the specific factors that drive this phenomenon remain unclear. To address this knowledge gap, the present study employs the gameful experience questionnaire (GAMEFULQUEST) perspective in the context of fitness apps, exploring the effects of seven key gamified experience factors on consumer engagement. The study surveyed a sample of 240 users of various fitness gamified apps, operationalizing engagement through cognitive, affective, and behavioral dimensions. The results revealed that users' experiences of challenge, immersion, and social interaction significantly enhanced engagement, while accomplishments, competition, and guidance did not have a significant impact. Using GAMEFULQUEST, the model effectively explains and predicts consumer engagement, offering valuable insights both in theory and in practical application. This article is a key contribution that leverages the GAMEFULQUEST approach to clearly explain the relationship between gamified experiences and user engagement with fitness apps, providing valuable insights for game designers and researchers alike.