Simple Monotonic Readjustment Policies with Applications to Markdown Pricing and Pricing in the Presence of Strategic Customers
研究垄断者在固定库存和顾客顺序到达下，仅允许价格单调变化（只升或只降）时的动态定价策略，提出一种简单且接近最优的策略，适用于标价定价和策略型顾客场景。
A Simple Monotonic Dynamic Pricing Policy We consider a canonical revenue management setting in which a monopolist seeks to maximize expected total revenues by selling a fixed inventory of product to customers who arrive sequentially over time. It is known in the literature that a simple dynamic pricing policy can perform reasonably well in such setting. However, the literature typically assumes that price can move freely over time (i.e., it can either go up or down). In practice, firms often impose certain restrictions on price movement. In this paper, we consider the setting in which price can only move monotonically over time (either only decreasing or only increasing). We devise a simple provably near-optimal dynamic pricing policy. Aside from markdown applications, our policy can also be applied to the setting with strategic customers.