释放人工智能在工业市场中推动气候行动的力量

Unleashing the power of artificial intelligence for climate action in industrial markets

Industrial Marketing Management · 2024
被引 38 · 同刊同年前 5%
ABS 3

中文导读

研究开发并验证了AI驱动的气候服务创新能力模型,基于快时尚行业数据,发现该能力显著提升环境与市场绩效,环境绩效起部分中介作用。

Abstract

Artificial Intelligence (AI) is a game-changing capability in industrial markets that can accelerate humanity's race against climate change. Positioned in a resource-hungry and pollution-intensive industry, this study explores AI-powered climate service innovation capabilities and their overall effects. The study develops and validates an AI model, identifying three primary dimensions and nine subdimensions. Based on a dataset in the fast fashion industry, the findings show that the AI-powered climate service innovation capabilities significantly influence both environmental and market performance, in which environmental performance acts as a partial mediator. Specifically, the results identify the key elements of an AI-informed framework for climate action and show how this can be used to develop a range of mitigation, adaptation and resilience initiatives in response to climate change.

人工智能气候行动工业市场环境绩效企业创新