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危机事件与目的地响应策略的匹配

Matching Crisis Event With Destination Response Strategy

Journal of Travel Research · 2024
被引 12
ABS 4

中文导读

通过四项研究检验了旅游目的地危机类型(外部/内部)如何影响游客的信息处理模式、内部状态和抵制意图,并发现危机类型与响应策略(防御/适应)的匹配效应能有效削弱负面影响。

Abstract

A conceptual model is tested across four studies that examine how tourist destination crisis types (external/internal) impact the information processing mode (heuristic/systematic), internal state (empathy/animosity), and boycott intentions of tourists. The matching effect between destination crisis event type and response strategy (defensive/accommodative) are also examined. Results suggest that internally attributed destination crisis events may be more likely to lead to boycott, and tourists tend to employ a heuristic information processing mode for externally attributed crises but a systematic mode for internally attributed crises. The matching effect of destination crisis type with response strategy indicated that a defensive (accommodative) strategy may effectively weaken the negative effects of externally (internally) attributed crises. Discerning the nature and perceived causes of crisis events offers a means to pinpoint approaches for guiding response strategies to mitigate the likelihood of boycotts and inform effective strategies for handling a destination crisis.

旅游管理危机管理消费者行为市场营销