“With great power comes great responsibility”: Exploring the role of Corporate Digital Responsibility (CDR) for Artificial Intelligence Responsibility in Retail Service Automation (AIRRSA)
本文探讨企业数字责任在AI零售服务自动化中的管理应用与工具，提出人工智能责任新概念，为消费者、零售管理者及政策制定者提供价值与启示。
Scholars conceptualized the role of Corporate Digital Responsibility (CDR) to emphasize the ethical issues unique to the digital context by pushing all the actors involved in developing and integrating digital technologies and related data processing to act ethically and responsibly. However, how to apply AI services more ethically and develop AI equipped with moral/ethical intelligence are still open questions.Accordingly, this paper aims to understand the managerial applications and tools of Corporate Digital Responsibility (CDR) in AI retail service automation to identify the CDR value for consumers and retail managers. We link the five AI intelligence types (verbal-linguistic, logic-mathematical, visual-spatial, social, and speed-processing) to CDR strategies to produce value for retailers and consumers. Specifically, we define intelligent retail service automation, emphasizing actions, tools, and (privacy) concerns, and discuss the role of CDR in AI for intelligent retail service by developing the new concept of Artificial Intelligence Responsibility in Retail Service Automation (AIRRSA). Finally, we provide implications for scholars, managers, and policy-makers while proposing future challenges.