翻转推文:创业共情的双面性及其对新产品开发的模糊影响

Flip the tweet – the two-sided coin of entrepreneurial empathy and its ambiguous influence on new product development

JOURNAL OF BUSINESS VENTURING · 2024
被引 2
人大 AFT50ABS 4

中文导读

基于4425位创业者的数据,发现共情对新产品开发的影响呈倒U型,过度共情反而有害,尤其对高度焦虑的创业者影响更负面。

Abstract

Is empathy a uniformly good thing for entrepreneurs? Contrasting the hitherto predominantly positive view advocated by the extant entrepreneurship literature, we develop a novel model of entrepreneurial empathy's mechanisms and suggest a ‘too-much-of-a-good-thing’ perspective. We empirically confirm this model using a dataset of 4425 real entrepreneurs, where we find that empathy influences entrepreneurial new product development as an essential entrepreneurial activity in an inverted U-shaped pattern. We further show that empathy's negative effects are particularly detrimental for very anxious entrepreneurs. These findings provide strong evidence for considering entrepreneurial empathy an important but highly ambiguous success factor.

创业共情新产品开发心理学市场营销