How Ephemerality Features Affect User Engagement with Social Media Platforms
通过访谈和焦点小组，研究了社交媒体中短暂性特征（如快照和故事）如何影响用户参与，发现其在自我展示、浏览和沟通方面与永久内容不同，既有积极影响也有认知负担等负面效应。
User engagement, a key factor in the success of social media platforms, has long been based on permanent content. A recent paradigm shift in platform design has led large social media providers to implement ephemerality features that by default make shared content disappear after a certain amount of time. However, very little is known about how ephemerality features affect user engagement and behavior in social media. Drawing upon the technology affordance perspective, we conducted a qualitative multimethod study involving individual interviews and focus groups. Our findings show that the affordances arising from features with varying degrees of ephemerality (i.e., snaps and stories) differ from those of permanent content features in terms of self-presentation, browsing others’ content, and communication. Adopting a multidimensional conceptualization of user engagement, we show the positive (e.g., more content sharing) and negative (e.g., cognitive burden from context loss) effects for snaps and stories that should be cautiously considered by social media platforms aiming to introduce such features. Finally, we reveal new user behaviors that relate to sharing snapshots of fleeting value as snaps or experiences of transient value as stories.