One rule, three tips, five reasons: Gendered entrepreneurial learning and the construction of online advice
从批判视角分析在线创业建议如何作为产品传播，揭示其通过规则、建议和理由的形式，循环强化成功创业者的性别化形象，并作为公共教育学塑造对创业者的普遍理解。
Our article contributes to critical perspectives on entrepreneurial learning by explicating how advice functions as an entrepreneurial product disseminated online. While academics are often critical of online advice, they nevertheless acknowledge that it is thriving. Therefore, we combine critical perspectives on entrepreneurial learning and public pedagogy to examine advice, often presented as rules, tips and reasons, on how to become a successful entrepreneur. We provide insight into how this online advice recursively reinforces who, what and how successful entrepreneurs should be. Subsequently, we demonstrate how online advice acts as public pedagogy reproducing gendered entrepreneurial ideals that shape broader understandings of the entrepreneur.